Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
eStar client services and partner manager Kylie Williams examines what makes peak trading the icing on the cake.
Late last year when thinking ahead about the Boxing Day promotional period, it was much like most of 2020 summed up in two words: unpredictable and uncertain. However, Boxing Day in terms of peak trade continued to be hugely successful.
eStar chief technology officer Matt Neale asks, is business intelligence an oxymoron or just misunderstood?
Effective use of data brings clarity to decisions, information to strategy, and ultimately - intelligence to business, but there is a common misconception we need to address, that data equals intelligence.
The COVID-19 pandemic has provided a prime example of how quickly consumer trends change. Click & collect was once seen by retailers as an outdated avenue to drive additional online orders. Now consumers are demanding the system from retailers, perceiving it to reduce in-store contact, limiting exposure to bacteria.
Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.
Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.
Effective fulfilment is a critical step in the customer journey, and one where meeting the client’s expectations is make or break in determining whether they become a repeat customer.
Take a look at our latest eBook to learn about how you can unlock fulfilment success with eStar OMS, recognised by Gartner as a world class Distributed Order Management system.
Scalability is vital in online retail, especially in the rapidly changing environment that has been brought about by COVID-19.
The effects of COVID-19 impacted business overnight, many retailers struggled to handle the increase in demand of online orders; possibly highlighting flaws in the technology, platform, or solutions they had employed.
